International Development
Our goal
Help you make the right strategic decisions to penetrate your target markets, and provide pragmatic support in the field.
Our market studies
They are not generic sector analyses, but rather a specialized analysis to know if your services / products have a potential market. This involves benchmarking, interviewing with buyers, etc.
Our Strategic Recommendations
allow you to position your offer according to market expectations and to have a prospective vision for the next 3 to 5 years.
Plan of Action
results from strategic recommendations with the objective of developing your turnover for the long term; a first order is just the beginning of the adventure!
Prospecting
via our local networks and our databases which are crucial to your development. We target business partners suited not only to your needs but also to the size and personality of your business.
Commercial monitoring
Follow-up meetings after an on-site operation; crucial for optimizing the previous steps and pursuing potential prospects until an agreement is signed.
Promotion
Necessary for setting up with your local partner, allowing you to establish your brand in the market and ensure product rotation
Your local representation
Thanks to our offices around the world, we can provide you with local representation for the long-term to ensure that your interests are well taken care of.
International communication and promotion
Our Goal :
Promote the French or regional offering of inter-professional organizations or federations throughout the world by proposing communication strategies adapted to target markets.
Creation of campaign visuals
We create campaign visuals or adapt them to the target market in order to highlight the products and their origin. The visuals are adapted to the expectations of professionals and consumers. Our visuals respect the graphic charters imposed by the various funding organizations.
Adaptation of your campaigns
Managed through communications tools (brochures, POS, technical sheets, etc.)
Participation in trade fairs
Organization, logistical support and support in the creation and management of stands.
Organization of BtoB events
We create tailor-made events based on our clients and markets in order to target the best local professionals and prescribers. Setting up tastings, lunches, training, etc. We also organize buyer trips to production areas, our mission is to select the most suitable professionals, beforehand to fully understand their wishes and follow up post-trip.
Press partnerships
We select the best on-line or off-line publications to promote sectors or regions. We negotiate the most interesting and relevant offers with them.
Activities in stores or restaurants/roadshows
Negotiation with stores, with importers, logistical organization, promotion of products in different brands, planning management.
Roadshows with appropriate staging can also be organized to encourage consumers to go to stores partners where an event takes place.
Public relations
In order to support our campaigns and make them reach the target market, we work closely with the local press to communicate the key messages of the sectors, disseminate the highlights of the campaign but also relay their requests to customers. We can also help with the management of sample shipments.
Digital Communication
With website creation and social media management. Adapted strategy and sponsorship of posts.
Participation in trade fairs
With logistical support and helping you manage your stand.
Collaborative export
Our goal :
Developing in distant and complex markets is a difficult challenge for small and medium-sized companies; working with your peers as partners in the same sector allows you to gain visibility by sharing costs and experiences, and allows you to promote a uniquely/authentic national or regional offer in your sector:
Recruitment of export group participants
which we take care of, thanks to the support of professional federations or sectoral organizations.
Export diagnosis
of participants, providing the group with a defined offer for the target market, as well as positioning and development strategy for the next 3-5 years.
Marketing and communication tools
designed internally and adapted to the positioning of the group (name and logo of the group, brand guidelines, website, leaflet, roll-up, etc.)
Search for prospects
and commercial follow-up of the target market are done throughout the year with an annual group trip to a fair or event organized on behalf of the group.
Shared logistics
Is an attractive service to buyers, as they can place orders from just one member of the group.
Promotional actions
for consumer goods, once on the market. In-store events, with the local media and purchasing advisors, are set up to promote the products and build brand awareness, therefore ensuring product rotation.
